The Pelenia White Paper is a living document. Its contents are under constant revision and may be revised without notice. Use your discretion and check dates for validity. For questions, please contact us at

Preface to White Paper 2.0

Well fam, we made it this far! A community-bootstrapped initiative that started out as an idea,  evolved into a smooth landing page with its own homemade cartoon, and is now funding the final stage off its MVP, Pelenia is becoming the hybrid-generation creative collaboration ecosystem that we have dreamt about since the early days of the smart contract.

Thanks to basic DeFi, FOSS, the support of the Zilliqa ecosystem, and—most importantly—our core community, Pelenia has been able to create a beta infrastructure without any pre-sales, venture capital, or otherwise standard “funding” as is common in the tech & web3 realm. As a community-focused DAO, Pelenia is a new type of business model where it is not driven by profits but rather engagement in its ecosystem. By EOY 2022 Pelenia DAO will be its own legally-registered entity in the U.S. state of Wyoming governed by its own governance contract.

White Paper 2.0 covers several updates to the development of Pelenia that may not have been communicated in our sporadic social media announcements. Additionally it has a “transparency” report with a history of admin wallets (current and deprecated), ecosystem smart contracts, and list of monthly expenses that we currently swap out of the $PELE liquidity pool on ZilSwap in order to cover.

As usual, your feedback, questions, and concerns are welcome in our Telegram group (<>). 


- Jordan Urbs (@awildgourshanne)
Guardian of Growth

Table of Contents

Executive Summary

A community-powered content creation ecosystem (and “decentralized global media production studio”) could act as a multi-tiered solution to address the plague of content objectification, influence peddling, and centralization of values penetrating our world’s mass media. A network of content creation communities can produce value together using basic decentralized finance (liquidity pools) and NFT-style “digital raffle tickets.” Its inherent mechanics encourage social contact and collaboration while the network effects of a tokenized ecosystem incentivize participation. Furthermore, blockchain-backed reputation markers and DAO-style governance may allow for the continued grassroots development of such a robust cooperative endeavor.

The Problem: Profit-Motivated Content

Today, the creation of digital media, or "content," is motivated by profit. Data collection and advertising revenue are the most common means of monetization and thus, in order to be broadcasted, creators of any caliber or notability must shape their content to fit a behemoth media platform's mold in order to make a living. Audiences are accustomed to the passive consumer role and often have no direct relationship with the source of their entertainment (the creators). This profit-dominated incentive model has forced the presence of a middleman to handle interactions between creators and audiences. A middleman is often the creator’s and their community’s only means of communicating or fundraising, distancing the two parties while profiting from the interactions it mediates between them.

We compare middlemen mass media conglomerates to cartels because of their self-serving influence on society at large, including democratic processes. To preserve ad-driven profits, centralized content platforms must delete users' posts at will, drown out smaller voices, and smear yet others with social media campaigns to virally spread the influence of this cartel’s larger social, economic, and political agendas.

These media monsters, fueled by a desire for profit, separate people from one another. Most journalists, artists, vloggers, and entertainers must trim their content to fit through the platform’s intake valve in order to find success. This gatekeeping power makes creators subservient to the rules of the cartels; the platforms maintain power by aiming user engagement to be focused on content instead of the user communities.

Entertainment was once composed of community activities participated in collectively, and shared ceremoniously (and still is, in some cultures). In today's connected world of consumption, most people will never connect with those who create their diversions, and instead consume them without any notion of contribution or participation. The value potential of creative participation and cooperative ownership that could stem from the shared rewards of collaborative creativity are instead funneled back to the big media and tech corporations and their control mechanisms.

But it doesn’t need to be this way.

The Opportunity

Web 2.0 platforms have thrived by monopolizing their niche: friends are on Facebook, videos are on YouTube, short-form thoughts are on Twitter, long-form content is on Medium, et cetera. Each niche is dominated by one established platform, answering only to the venture capital that built their monopoly, all intent on harvesting as much user data as legally possible while bypassing free speech protections to protect their bottom line. Players inside these niche platforms must adhere to the rules encoded in the functionality of the platform itself or look elsewhere to fulfill their need for online social interactions.

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